Curiously Controversial Voice of the Rock Music Scene — BRSCH

From 2016 to 2020, BRSCH carved out a unique and influential space in the rock music scene, quickly becoming the go-to channel for fans and industry professionals alike. Co-created by Vik Ingram and host Alesya Glazastaya, BRSCH started from scratch but quickly gained a reputation as one of the most controversial and talked-about channels in its niche.

Within its first year, BRSCH achieved significant success, establishing itself as a powerful voice in the rock music community. Alesya’s insights and opinions were not only valued by the channel’s growing audience but also respected by key players in the music industry — from club organizers to well-known rock musicians across Eastern Europe.

The channel’s bold and unapologetic approach helped it amass over 95,000 subscribers, making it a prominent platform for discussions on rock music and the cultural movements surrounding it. BRSCH wasn’t just a channel; it became a movement within the scene, challenging norms and sparking conversations that resonated far beyond its subscriber count.

BRSCH stands as another example of Vik’s ability to create impactful content that connects deeply with its audience, driving both engagement and influence even in highly specialized niches.