From Zero to 1.3 BILLION views on YouTube – The Viral Video Review Phenomenon “This is Horosho”

In 2010, Vik Ingram co-founded the internet show This is Horosho alongside Serzh Fedorenko and Stas Davydov. Over the course of its run, the show became a cultural phenomenon, dominating the viral video review scene in the Eastern European online space.

Under Vik's leadership, This is Horosho skyrocketed to over 5.9 million subscribers, making it one of the most popular channels in the region. During his tenure, the channel released over 500 videos, amassing an incredible 1.3 billion views.

For several years, This is Horosho was the second most popular channel in the post-Soviet digital sphere, capturing the attention of millions with its unique blend of humor and insightful commentary on the internet's most viral content.

The channel thrived in its original format for 8 years and continues to operate in a new format to this day. Vik stepped away from the project in 2018, leaving behind a legacy of groundbreaking content and a massive following that continues to engage with the channel's content.

This is Horosho stands as a testament to Vik’s ability to build and grow a channel from the ground up, turning it into one of the most influential online shows in Eastern Europe.